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About us

Our company history since 2006 - purway Crystal Group®

  • 2006 Foundation of the company in Cuxhaven on the North Sea
  • 2007 General importer for Baudoin Germany and Austria
  • 2008 Establishment of the Import Department Europe
  • 2009 exhibitions at international fairs in Barcelona, Madrid, Amsterdam, Berlin, etc.
  • 2010 Renovation of the facades and roof of the warehouse Cuxhaven
  • 2011 General importer for Atlas Filtri Germany and Austria in B2B sales
  • 2012 relocation to Bremen (central warehouse) for logistical reasons
  • 2013 Exhibitions at international fairs in Frankfurt and Berlin
    7 years later, the company has developed into the market leader in the distribution for Germany with over 2800 different water filters.
  • 2014, with SAME DAY technology, the purway Crystal Group has been able to significantly reduce its shipping times for international shipping.
  • 2015 Quality is at the center – It has always been this way and will remain so!
  • 2016 Company Anniversary 10 Years purway Crystal Group®
  • 2017 relaunch of the online store shop.purway.de with better loading times
  • 2018 Establishment of the training center in Bremen
  • 2019 Establishment of the Competence Center in Bremen
  • 2020 Establishment of the Sustainability Department
  • 2021 Development of new products with new pump technology
  • 2022 Implementation of the returns management system for fewer returns
  • 2023 Transition to the most environmentally friendly packaging - less packaging waste
  • 2024 relaunch of the online store shop.purway.de optimized for smartphones and tablets.


We are the leading manufacturer and wholesaler in Germany for water filtration systems, drinking water filters, cartridges, and reverse osmosis systems.

purway Crystal Group® stands for quality, sustainability, safety, and ergonomic and environmentally friendly solutions.

So we meet the diverse requirements of our customers. All systems are configured according to individual wishes and are based on the needs of our customers.

We constantly have more than 20,000 water filters in our central warehouse in Bremen.

You have the choice of 2800 different water filter products from our catalogs.

Your satisfaction is important to us. That is why we are constantly working on improving our products and our services. If you are not completely happy with a product, please feel free to contact us – we will certainly help you!

Our main goal is satisfied customers! Our aim is to be a reliable and long-term partner for our customers, one they can fully trust.

You can count on the expert advice of our specialists at any time!

Together with ATLAS FILTRI and our dealers, our goal is to provide excellent water filtration systems for our customers.

WE DO NOT SAY,
WE ARE GOOD.
OTHERS DO THAT.