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Privacy policy



Unless stated otherwise below, the provision of your personal data is neither legally nor contractually required, nor necessary for concluding a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies insofar as no other indication is made in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without providing any personal information.

Each time our website is accessed, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred, and the requesting provider.
Processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in ensuring the smooth operation of our website and improving our offering.
 

Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. An adequacy decision by the EU Commission exists for Canada. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations comparable to the standard contractual clauses of the EU Commission.

Contact

Controller
Please contact us if you wish. The controller responsible for data processing is: Bongartz GmbH, Am Königshof 63a, 27478 Cuxhaven Germany, +49 (0)4721 - 66 30 50, info@purway.de

Unsolicited contact by the customer via email
If you contact us by email on your own initiative for business purposes, we collect your personal data (name, email address, message text) only to the extent provided by you. Data processing serves the purpose of handling and responding to your contact request.
If the contact is made for the purpose of carrying out pre-contractual measures (e.g. advice in the event of purchase interest, preparing an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6(1)(b) GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in handling and responding to your enquiry. In this case, you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you based on Art. 6(1)(f) GDPR.
We use your email address only to process your enquiry. Your data will then be deleted in compliance with statutory retention periods, provided you have not consented to further processing and use.

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent provided by you. Data processing serves the purpose of making contact.
If the contact is made for the purpose of carrying out pre-contractual measures (e.g. advice in the event of purchase interest, preparing an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6(1)(b) GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in handling and responding to your enquiry. In this case, you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you based on Art. 6(1)(f) GDPR.
We use your email address only to process your enquiry. Your data will then be deleted in compliance with statutory retention periods, provided you have not consented to further processing and use.

Collection and processing when using the cancellation button

If you cancel a subscription agreement concluded via our online presence using the legally required cancellation button ("Kündigungsbutton"), we process the data you enter in the confirmation screen. When using the cancellation button, we collect your personal data (name, email address, where applicable your telephone number, information identifying the contract you wish to cancel, as well as the time (date and time) the cancellation declaration was sent) only to the extent provided by you. Data processing serves the purpose of providing you with the legally required option to cancel your continuing obligation and ensuring the proper handling of your cancellation.

If the contact concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6(1)(b) GDPR. Otherwise, data processing is carried out on the basis of Art. 6(1)(c) GDPR, as we are legally obliged to provide a cancellation button on our online presence.

We use your email address only to process your cancellation declaration. Your data will then be deleted in compliance with statutory retention periods, provided you have not consented to further processing and use.
 

Customer account Orders

Customer account
When opening a customer account, we collect your personal data to the extent specified there. Data processing serves the purpose of improving your shopping experience and simplifying order processing. Processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent. You may revoke your consent at any time by notifying us, without affecting the lawfulness of processing carried out on the basis of your consent before its revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data for orders

When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to handle your enquiries. Providing the data is necessary for concluding the contract. Failure to provide it means that no contract can be concluded. Processing is carried out on the basis of Art. 6(1)(b) GDPR and is necessary for the performance of a contract with you.

Your data may be passed on, for example, to shipping companies, dropshipping or fulfilment providers, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly comply with the legal requirements. The scope of data transfer is limited to a minimum.
 

Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. An adequacy decision by the EU Commission exists for Canada. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations comparable to the standard contractual clauses of the EU Commission.

Reviews Advertising


Shopauskunft customer review
We use the review tool “shopauskunft.de” from Händlerbund Management AG (Kohlgartenstraße 11 - 13, 04315 Leipzig; "Shopauskunft") for our website.
After your order, we would like to ask you to rate and comment on your purchase with us. For this purpose, we will contact you by email, using the technical system "Secure Review Request (RBA)". In doing so, we process the data relating to your order (order number/invoice number, purchase value and shipping costs) as well as your email address. We may also use this data to verify your review, where applicable.

Processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent, provided you have expressly agreed to the transfer of your data and to receiving the review request.
You may revoke your consent at any time by using the corresponding link in the email or by notifying us, without affecting the lawfulness of processing carried out on the basis of your consent before its revocation.
Further information on data protection when using Shopauskunft can be found at:
https://www.shopauskunft.de/datenschutz.
 

Trustami customer review
The Trustami trust badge is integrated on this website to display the collected reviews and social media feedback. This serves to implement our legitimate interests in the optimal marketing of our offering on our own website pursuant to Art. 6(1) sentence 1(f) GDPR. When the Trustami trust badge is accessed, the web server automatically stores data (access data) in the form of a server log file, which contains the name of the accessed website, the file, the date and time of access, your IP address in abbreviated form, the amount of data transferred, the message about successful access, the browser type, the user's operating system, the referrer URL (the previously visited page) and the requesting provider. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your visit to the website. The Trustami trust badge and the services advertised with it are offered by Trustami GmbH, Schröderstraße 5, 10115 Berlin. The Trustami privacy policy applies to the processing of data collected by Trustami and can be found at www.trustami.com/datenschutz.

Use of the email address for sending newsletters
We use your email address to send you information and offers via newsletter, provided you have expressly consented to this. Data processing serves exclusively the purpose of advertising communication. For this purpose, we process your email address and any other data you voluntarily provided when subscribing to our newsletter.
Processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent. You may revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent before its revocation.
You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. Despite removal from the mailing list, we may continue to store your email address in a so-called blacklist in order to prevent you from receiving newsletter emails from us in the future. This storage is based on Art. 6(1)(f) GDPR due to our and your legitimate interest in preventing your email address from being used again to send our newsletter. You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you.

Use of the email address for sending direct advertising
We use your email address, which we received in connection with the sale of goods or services, to send electronic advertising for our own goods or services that are similar to those you have already purchased from us, unless you have objected to this use. Providing the email address is necessary for concluding the contract. Failure to provide it means that no contract can be concluded. Processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your objection can be found in the legal notice. You can also use the link provided for this purpose in the advertising email. This will not incur any costs other than the transmission costs according to the basic tariffs.

Use of CleverReach
We use the service of CleverReach GmbH & Co. KG (Schafjückenweg 2, 26180 Rastede; “CleverReach”) for sending newsletters within the scope of data processing on our behalf.
We pass on to CleverReach the information you provide during newsletter registration (email address, if applicable first and last name). Data processing serves the purpose of sending the newsletter and its statistical evaluation.
To evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you opened the newsletter and whether you clicked on any integrated links. Conversion tracking also allows us to analyse whether, for example, a purchase was made after clicking on a link in the newsletter or whether you registered on our website. In this context, we collect your personal data such as IP address, browser type and device, and the time. Usage profiles can be created from this data under a pseudonym. The collected data is not used to identify you personally. The data collected is used solely for statistical evaluation to improve newsletter campaigns.
The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in a targeted, effective and user-friendly newsletter system. You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you.
Further information and the CleverReach privacy policy can be found at: https://www.cleverreach.com/de-de/datenschutz/ as well as https://www.cleverreach.com/de-de/newsletter-tool/newsletter-reporting/.

Shipping service providers Merchandise management

Transfer of the email address to shipping companies to provide information on shipping status
We pass on your email address to the transport company as part of contract processing, provided you have expressly consented to this during the ordering process. The transfer serves the purpose of informing you about the shipping status by email. Processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent. You may revoke your consent at any time by notifying us or the transport company, without affecting the lawfulness of processing carried out on the basis of your consent before its revocation.

Use of an external merchandise management system
We use a merchandise management system to process contracts as part of data processing on our behalf. For this purpose, the personal data collected from you in the context of the order is transmitted to
ViA-Online GmbH, Kimplerstraße 296, 47807 Krefeld
transmitted.

The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is carried out on the basis of Art. 6(1)(b) GDPR.

Payment service providers Credit check

Use of PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. Data processing serves the purpose of being able to offer you payment via the PayPal Express payment service.
To integrate this payment service, PayPal must collect, store and analyse data when the website is accessed (e.g. IP address, device type, operating system, browser type, location of your device). Cookies may also be used for this purpose. The cookies enable your browser to be recognised.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent before its revocation.
By selecting and using PayPal Express, the data required for payment processing is transmitted to PayPal in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR.
Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS

Use of PayPal Check-Out
We use the PayPal Check-Out payment service from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. Data processing serves the purpose of being able to offer you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or “Pay Later” via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR.

Cookies may be stored here that enable your browser to be recognised. The resulting data processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in a customer-oriented offering of various payment methods. You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you.

Credit card via PayPal, direct debit via PayPal & “Pay Later” via PayPal
For individual payment methods such as credit card via PayPal, direct debit via PayPal or “Pay Later” via PayPal, PayPal reserves the right to obtain a credit report, where applicable, on the basis of mathematical-statistical procedures using credit agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, performance or termination of the contractual relationship. The credit report may contain probability values (score values) calculated on the basis of scientifically recognised mathematical-statistical procedures and whose calculation includes address data, among other things. Your legitimate interests are taken into account in accordance with the statutory provisions. Data processing serves the purpose of credit assessment for contract initiation. Processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in protection against payment default if PayPal makes advance payments.
You have the right to object at any time, on grounds relating to your particular situation, to this processing of personal data concerning you based on Art. 6(1)(f) GDPR by notifying PayPal. Providing the data is necessary for concluding the contract using the payment method you have requested. Failure to provide it means that the contract cannot be concluded using the payment method selected by you.

Third-party providers
If payment is made using a third-party provider's payment method, the data required for payment processing is transmitted to PayPal. This processing is carried out on the basis of Art. 6(1)(b) GDPR. To carry out this payment method, the data may then be passed on by PayPal to the respective provider. This processing is carried out on the basis of Art. 6(1)(b) GDPR. Local third-party providers may include, for example:

  • Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
  • Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)


Purchase on account via PayPal
When paying using the purchase on account payment method, the data required for payment processing is first transmitted to PayPal. To carry out this payment method, the data is then transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR. Ratepay may carry out a credit check on the basis of mathematical-statistical procedures (probability or score values) using credit agencies, following the process described above. Data processing serves the purpose of credit assessment for contract initiation. Processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in protection against payment default if Ratepay makes advance payments. Further information on data protection and which credit agencies Ratpay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.

Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Use of Klarna payment options

We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; "Klarna") on our website. By selecting and using payment via Klarna, the data required for payment processing is transmitted to Klarna in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR.

Cookies may be stored here that enable your browser to be recognised. The resulting data processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in a customer-oriented offering of various payment methods. You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you.

 

“Pay Later” (invoice), “Pay Now” (payment by direct debit, credit card, instant bank transfer), “Financing” (instalment purchase)

For individual payment methods such as “Pay Later” (invoice), “Pay Now” (payment by direct debit, credit card, instant bank transfer), and “Financing” (instalment purchase), Klarna reserves the right to obtain a credit report, where applicable, on the basis of mathematical-statistical procedures using credit agencies.

For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, email address, IP address, as well as data related to the order, to a credit agency for the purpose of identity and credit assessment and uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, performance or termination of the contractual relationship. The credit report may contain probability values (score values) calculated on the basis of scientifically recognised mathematical-statistical procedures and whose calculation includes address data, among other things. Your legitimate interests are taken into account in accordance with the statutory provisions. Data processing serves the purpose of credit assessment for contract initiation. Processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in protection against payment default if Klarna makes advance payments. You have the right to object at any time, on grounds relating to your particular situation, to this processing of personal data concerning you based on Art. 6(1)(f) GDPR by notifying Klarna. Providing the data is necessary for concluding the contract using the payment method you have requested. Failure to provide it means that the contract cannot be concluded using the payment method selected by you.

Further information, in particular regarding which credit agencies Klarna passes on your personal data to, can be found for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/credit_rating_agencies.

General information about Klarna can be found for Germany at: https://www.klarna.com/de/ and for Austria at https://www.klarna.com/at/. Your personal data will be handled by Klarna in accordance with the applicable data protection regulations and in line with the information in Klarna's privacy policy for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy treated.
 


Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that enables the browser to be uniquely identified when the website is accessed again.

 

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, please note that you may then not be able to use all functions of this website to their full extent.

 

You can find information on how to manage cookies in the most important browsers (including how to disable them) via the links below:

Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

 

Technically necessary cookies

Unless otherwise stated below in this privacy policy, we only use these technically necessary cookies for the purpose of making our offering more user-friendly, effective and secure. Cookies also enable our systems to recognise your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognised again after a page change.

 

The use of cookies or comparable technologies is based on Section 25(2) TDDDG. The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you.
 

Use of the Shopify consent tool (Shopify Privacy & Compliance)
We use the consent tool “Shopify Privacy & Compliance” from Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website. Shopify is affiliated with Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The tool enables you to consent to data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consent already given. Data processing serves the purpose of obtaining and documenting the necessary consents for data processing and thereby complying with legal obligations. Cookies may be used for this purpose. User information, including your IP address, is collected and transmitted to Shopify.
Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. An adequacy decision by the EU Commission exists for Canada. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations comparable to the standard contractual clauses of the EU Commission.
Data processing is carried out to fulfil a legal obligation on the basis of Art. 6(1)(c) GDPR.
Further information on data protection at Shopify can be found at https://www.shopify.com/de/legal/datenschutz.


Analytics Advertising tracking AI tools


Use of Google Analytics 4
We use the Google Analytics web analytics service from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
Data processing serves the purpose of analysing this website and its visitors, as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, compile reports on website activity and provide other services related to website use and internet use to the website operator.
In doing so, the following information may be collected, among other things: IP address, date and time of the page request, click path, information about the browser you use and the device you use, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data Google has about you.

Your IP address is first shortened by us on our own servers. Google therefore only receives pseudonymised data.

The processing of your personal data takes place with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent before its revocation.

The information generated about your use of this website is generally transmitted to and stored on a Google server in the USA. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified under the TADPF and has therefore committed to complying with European data protection principles. Both Google and US government authorities have access to your data.

Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de.

Use of Shopify statistics
We use the statistics and analytics functions of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website within the scope of data processing on our behalf. Shopify is affiliated with Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
Data processing serves the purpose of analysing this website and its visitors. For this purpose, data is stored for marketing and optimisation purposes and made available in reports, analyses and statistics. The following device information, among other things, is collected and processed: information about the web browser, IP address, time zone and some of the cookies installed on your device. When you browse the website, information about the webpages or products viewed, the referrer URL (website from which you accessed our website), and information about how you interact with the website are also collected. Technologies such as cookies as well as web beacons, tags and pixels (electronic files used to record information about how you browse the website) are used for this purpose.
Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. An adequacy decision by the EU Commission exists for Canada. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations comparable to the standard contractual clauses of the EU Commission.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent before its revocation.
Further information on data protection at Shopify can be found at https://www.shopify.com/de/legal/datenschutz, information on the data processing agreement at https://www.shopify.com/de/legal/dpa as well as information on the cookies used at https://www.shopify.com/de/legal/cookies.

Use of the Meta Pixel

We use the Meta Pixel from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.

Meta and we are joint controllers for the collection of your data and the transfer of this data to Meta that takes place when the service is integrated. The basis for this is an agreement between us and Meta on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://de-de.facebook.com/legal/terms/businesstools Accordingly, we are particularly responsible for fulfilling the information obligations pursuant to Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Art. 33, 34 GDPR insofar as a personal data breach concerns our obligations under the agreement on joint processing. Meta is responsible for enabling data subject rights under Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for complying with the obligations under Art. 33, 34 GDPR insofar as a personal data breach concerns Meta's obligations under the agreement on joint processing.

The application serves the purpose of targeting visitors to the website with interest-based advertising on the social networks Facebook and Instagram. For this purpose, Meta's remarketing tag has been implemented on the website. Via this tag, a direct connection to the Meta servers is established when the website is visited. This transmits to the Meta server which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, you will then be shown personalised, interest-based ads.

The application also serves the purpose of creating conversion statistics. In this context, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag, as well as which actions were taken after being redirected to this website. However, we do not receive any information that can be used to identify users personally.

Your data may be transferred to the USA. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified under the TADPF and has therefore committed to complying with European data protection principles.

The processing of your personal data takes place with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent before its revocation.
You can disable the “Custom Audiences” remarketing function here. Further information on the collection and use of data by Meta, your rights in this regard and options for protecting your privacy can be found in Meta's privacy policy at https://www.facebook.com/about/privacy/.

 

Use of Google Ads conversion tracking
We use the online advertising programme “Google Ads” on our website and, within this framework, conversion tracking (visit action evaluation). Google Conversion Tracking is an analytics service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have limited validity, do not contain personal data and therefore are not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means there is no possibility of tracking cookies across the websites of Ads customers.
The information obtained using the conversion cookie serves the purpose of compiling conversion statistics. In this context, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that can be used to identify users personally. We use the advanced implementation of Consent Mode (Advanced Consent Mode). In this case, even if consent is not granted, user data is transmitted to Google in the form of “pings”. These pings may contain, among other things, the following information: IP address for deriving the IP country (the IP address is not logged), date and time of the page request, URL of the pages visited, user agent, referrer URL (website from which our website was accessed) or information about the triggering of website events such as a conversion. Based on this information, Google models usage data in order to be able to carry out comprehensive usage analysis despite refusal of consent.
Your data may be transmitted to the servers of Google LLC in the USA. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified under the TADPF and has therefore committed to complying with European data protection principles.

The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent before its revocation.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/
 

Use of Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. Data processing serves the purpose of renting out advertising space on the website and targeting visitors to the website with interest-based advertisements. Through this function, visitors to the provider's website are shown personalised, interest-based ads from the Google Display Network. Google uses cookies that enable analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified under the TADPF and has therefore committed to complying with European data protection principles. Google may transfer this information to third parties where required by law or where such third parties process this data on Google's behalf. Under no circumstances will Google associate your IP address with other Google data.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent before its revocation.
Further information and Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/

Use of the remarketing or "Similar Audiences" function of Google Inc.
We use the remarketing or "Similar Audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analysing visitor behaviour and visitor interests. To carry out the analysis of website use, which forms the basis for creating interest-based advertisements, Google uses cookies. The cookies record visits to the website as well as anonymised data about the use of the website. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take previously accessed product and information areas into account.
Your data may be transmitted to servers of Google LLC in the USA. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified under the TADPF and has therefore committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent before its revocation.
Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/
 

Use of the AI-powered chat system “ChatGPT“

We use the chat system “ChatGPT” from OpenAI Ireland Limited, based at 1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland, ("OpenAI") on our website. ChatGPT is an automated system based on artificial intelligence. The systems used are based on Large Language Models (LLMs), which have been trained using machine learning methods. How it works at a glance:
 

• Text inputs are converted into numerical representations (“token vectors”),

• the model calculates the most probable next tokens based on probabilistic methods (transformer architecture, deep learning),

• the response is generated step by step from these probabilities.
 

This is therefore stochastic text generation, not "human thinking". Content may be incorrect or incomplete. We do not carry out real-time human review.

Pursuant to Art. 52 AI Act, we inform you that you are interacting with an AI system. The responses generated by ChatGPT may contain errors or be incomplete. Please review the content critically and do not rely exclusively on the chatbot output for legally binding matters.

The system serves the purpose of automated communication and simplifying and speeding up responses to customer enquiries, in particular regarding order status, product features and shipment tracking. We ask you not to enter any personal, business-related or confidential data into the chatbot. However, your inputs in OpenAI are not used to train OpenAI models.
 

In this process, your IP address, date and time of the page request, click path, information about the browser you use and the device you use, pages visited, referrer URL (website from which you accessed our website), location data, as well as your chat input and the responses generated by the chatbot are recorded and processed. These are stored so that information can subsequently be provided in the event of enquiries or information requested by you. Your authentication is carried out explicitly only with an existing order number and matching postcode.
 

Cookies are used for this purpose. The cookies enable the internet browser to be recognised. Your data may be transferred to the USA. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). OpenAI is not certified under the TADPF. Data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de

The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1) sentence 1 TTDSG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent before its revocation.

Further information on the collection and use of data by OpenAI, your rights in this regard and options for protecting your privacy can be found in OpenAI's privacy policy at https://openai.com/policies/privacy-policy/ 
 


Plugins and miscellaneous

Use of Google Tag Manager
We use Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags used in particular to implement tracking and analytics tools. Data processing serves the purpose of tailoring and optimising our website.
Google Tag Manager itself does not store any cookies, nor does it process any personal data. However, it enables the triggering of further tags that may collect and process personal data.
Further information on terms of use and data protection can be found here.
 

Use of social plugins via “Shariff”
We use social network plugins on our website. So that you retain control over your data, we use the privacy-safe “Shariff" buttons.
Without your express consent, no links to the servers of the social networks are established and consequently no data is transmitted.
"Shariff" is a development by the specialists behind the computer magazine c’t. It provides more privacy online and replaces the usual “Share” buttons of social networks. You can find more information about the Shariff project here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
If you click the buttons, a pop-up window appears in which you can log in to the respective provider using your data. Only after this active login by you is a direct connection to the social networks established.
By logging in, you give your consent to the transfer of your data to the respective social media provider. Among other things, both your IP address and the information about which of our pages you have visited are transmitted. If you are simultaneously connected to one or more of your social network accounts, the information collected will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks named below are integrated by means of the "Shariff" function.
Further information on the scope and purpose of the collection and use of data as well as your rights in this regard and options for protecting your privacy can be found in the linked privacy notices of the providers.

Facebook of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://www.facebook.com/policy.php
Your data may be transferred to the USA. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified under the TADPF and has therefore committed to complying with European data protection principles.

X, formerly known as Twitter, (X Corp., 1355 Market Street, Suite 900 San Francisco, CA 94103, USA)

https://twitter.com/privacy
https://twitter.com/personalization
Your data may be transferred to the USA. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). X has certified under the TADPF and has therefore committed to complying with European data protection principles.


Use of Google reCAPTCHA
We use the reCAPTCHA service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website as part of data processing on our behalf. The query serves the purpose of distinguishing whether input is made by a human or by automated, machine processing. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and any other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to servers of Google LLC in the USA. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified under the TADPF and has therefore committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent before its revocation.

Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This serves the purpose of distinguishing whether input is made by a human or by automated, machine processing. In the background, Google collects and analyses usage data used by Invisible reCAPTCHA to distinguish regular users from bots. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and any other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.
This data is processed by Google within the European Union and may also be transmitted to servers of Google LLC in the USA. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified under the TADPF and has therefore committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent before its revocation.
Further information on Google reCAPTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html as well as https://www.google.com/privacy

Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The option “Enhanced Privacy Mode” is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about this transmitted to YouTube and stored there. Your data may be transferred to the USA. For the USA, an adequacy decision by the EU Commission is in place, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified under the TADPF and has therefore committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time without affecting the lawfulness of processing carried out on the basis of your consent before its revocation.
Further information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy can be found in YouTube's privacy policy at https://www.youtube.com/t/privacy.

Integration of the idealo logo
The logo of our partner idealo (idealo internet GmbH, Ritterstraße 11, 10969 Berlin) is integrated on our website. When you access our website, information is automatically sent by the browser used on your end device to the idealo server. This information is temporarily stored in a so-called server log file for 7 days. The following information is collected without any action on your part and stored until automatic deletion:

  • IP address of the requesting computer,
  • Date and time of access,
  • Name and URL of the retrieved file,
  • Website from which access is made (referrer URL),
  • browser used and, where applicable, your computer's operating system and the name of your access provider.

The temporary storage of the IP address by the system is necessary to enable delivery of the website. For this purpose, the IP address must remain stored for the duration of the session. Storage in log files takes place to ensure the functionality of the website. In addition, the data serves to optimise the website and to ensure the security of the information technology systems. This data is not stored together with other personal data. The legal basis for data processing is Art. 6(1) sentence 1(f) GDPR.

Rights of data subjects and storage period

Duration of storage
After complete contract processing, the data is initially stored for the duration of the warranty period, then taking into account statutory retention periods, in particular under tax and commercial law, and is then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: right of access, rectification, erasure, restriction of processing, and data portability.
In addition, under Art. 21(1) GDPR, you have the right to object to processing based on Art. 6(1)(f) GDPR, as well as to processing for the purposes of direct advertising.

Right to lodge a complaint with the supervisory authority
Under Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

You may lodge a complaint, among other places, with the supervisory authority responsible for us, which you can contact using the following details:

State Commissioner for Data Protection of Lower Saxony
Prinzenstraße 5
30159 Hanover
Phone: +49 511 1204500
Fax: +49 511 1204599
Email: poststelle@lfd.niedersachsen.de

Right to object
If the processing of personal data listed here is based on our legitimate interest pursuant to Art. 6(1)(f) GDPR, you have the right to object to this processing at any time with effect for the future on grounds relating to your particular situation.
Once you have objected, processing of the affected data will be stopped unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defence of legal claims.

If personal data is processed for the purposes of direct advertising, you may object to this processing at any time by notifying us. Once you have objected, we will stop processing the affected data for the purposes of direct advertising.

Last updated: 22.10.2024

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