Privacy Policy
Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only to the extent that no other information is given for the following processing operations.
"Personal data" means all information relating to an identified or identifiable natural person.
Server log files
You can visit our websites without providing any personal information.
Each time our website is accessed, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in protocol data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
Processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website as well as improving our offering.
Processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website as well as improving our offering.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. For Canada, there is an adequacy decision by the EU Commission. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations comparable to the EU Commission's standard contractual clauses.
Contact
Controller
Contact us if desired. Controller responsible for data processing is: Bongartz GmbH, Am Königshof 63a, 27478 Cuxhaven Germany, +49 (0)4721 - 66 30 50, info@purway.de
Customer-initiated contact by email
If you contact us by email on your own initiative, we collect your personal data (name, email address, message text) only to the extent provided by you. Data processing serves the purpose of handling and responding to your contact request.
If the contact is for the implementation of pre-contractual measures (e.g. advice in the event of a purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6(1)(b) GDPR.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in processing and responding to your request. In this case, you have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you carried out on the basis of Art. 6(1)(f) GDPR.
We use your email address only to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent provided by you. Data processing serves the purpose of making contact.
If the contact is for the implementation of pre-contractual measures (e.g. advice in the event of a purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6(1)(b) GDPR.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in processing and responding to your request. In this case, you have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you carried out on the basis of Art. 6(1)(f) GDPR.
We use your email address only to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and processing when using the withdrawal button
If you have concluded a contract via our online presence, we provide you with a withdrawal function (withdrawal button) through which you can submit your withdrawal declaration immediately.
When using the withdrawal function, we collect your personal data (name, email address, information identifying the contract or part of the contract you wish to withdraw from, as well as the time (date and time) the withdrawal declaration was sent) only to the extent provided by you. Data processing serves the purpose of providing you with the legally prescribed option to withdraw from your contract as well as the proper handling of your withdrawal.
If the contact concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6(1)(b) GDPR. Otherwise, the data processing is carried out on the basis of Art. 6(1)(c) GDPR, to fulfil a legal obligation to provide you with a withdrawal function on our online presence.
We use your email address only to process your withdrawal declaration. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
The processing of your personal data serves the purpose of legally compliant fulfilment of the statutory requirements for the design of the withdrawal function and is carried out on the basis of Art. 6(1)(c) GDPR. This data processing is also carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in being able to provide you with a user-friendly withdrawal option. In this case, you have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you carried out on the basis of Art. 6(1)(f) GDPR.
Collection and processing when using the cancellation button
If you cancel a subscription contract concluded via our online presence using the legally required cancellation button ("cancellation button"), we process the data entered by you in the confirmation form. When using the cancellation button, we collect your personal data (name, email address, if applicable your telephone number, information identifying the contract you wish to cancel, as well as the time (date and time) the cancellation declaration was sent) only to the extent provided by you. Data processing serves the purpose of providing you with the legally required option to cancel your continuing obligation as well as the proper handling of your cancellation.
If the contact concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6(1)(b) GDPR. Otherwise, the data processing is carried out on the basis of Art. 6(1)(c) GDPR, as we are legally obliged to provide you with a cancellation button on our online presence.
We use your email address only to process your cancellation declaration. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Customer account Orders
Customer account
When opening a customer account, we collect your personal data to the extent specified there. Data processing serves the purpose of improving your shopping experience and simplifying order processing. Processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent. You may revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of consent up to the time of revocation. Your customer account will then be deleted.
Collection, processing and transfer of personal data when placing orders
When placing an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to handle your inquiries. The provision of the data is required for the conclusion of the contract. Failure to provide it will result in no contract being concluded. Processing is carried out on the basis of Art. 6(1)(b) GDPR and is necessary for the performance of a contract with you.
Your data may be passed on, for example, to shipping companies, dropshipping or fulfilment providers, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly comply with legal requirements. The scope of data transfer is limited to the minimum necessary.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. For Canada, there is an adequacy decision by the EU Commission. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations comparable to the EU Commission's standard contractual clauses.
Reviews Advertising
Shopauskunft customer review
We use the review tool “shopauskunft.de” of Händlerbund Management AG (Kohlgartenstraße 11 - 13, 04315 Leipzig; "Shopauskunft") on our website.
After your order, we would like to ask you to rate and comment on your purchase with us. For this purpose, we will contact you by email, using the technical system "Legally Secure Review Request (RBA)" for this purpose. In doing so, we process the data relating to your order (order number/invoice number, purchase value and shipping costs) as well as your email address. If applicable, we also use this data for the purpose of verifying your review.
We use the review tool “shopauskunft.de” of Händlerbund Management AG (Kohlgartenstraße 11 - 13, 04315 Leipzig; "Shopauskunft") on our website.
After your order, we would like to ask you to rate and comment on your purchase with us. For this purpose, we will contact you by email, using the technical system "Legally Secure Review Request (RBA)" for this purpose. In doing so, we process the data relating to your order (order number/invoice number, purchase value and shipping costs) as well as your email address. If applicable, we also use this data for the purpose of verifying your review.
Processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent, provided that you have expressly agreed to the transfer of your data and the receipt of the review request.
You can revoke your consent at any time by using the corresponding link in the email or by notifying us, without affecting the lawfulness of the processing carried out on the basis of consent until revocation.
For further information on data protection when using Shopauskunft, please see:
https://www.shopauskunft.de/datenschutz.
You can revoke your consent at any time by using the corresponding link in the email or by notifying us, without affecting the lawfulness of the processing carried out on the basis of consent until revocation.
For further information on data protection when using Shopauskunft, please see:
https://www.shopauskunft.de/datenschutz.
Trustami customer review
To display collected reviews as well as social media feedback, the Trustami trust seal is integrated on this website. This serves to implement our legitimate interests in optimally marketing our offering on our own website in accordance with Art. 6(1)(f) GDPR. When the Trustami trust seal is accessed, the web server automatically stores data (access data) in the form of a server log file containing the name of the accessed website, the file, the date and time of access, your IP address in abbreviated form, the amount of data transferred, the message about successful access, the browser type, the user's operating system, the referrer URL (the previously visited page) and the requesting provider. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your visit to the site. The Trustami trust seal and the services advertised with it are an offering of Trustami GmbH, Schröderstraße 5, 10115 Berlin. The privacy policy of Trustami applies to the processing of data collected by Trustami under www.trustami.com/datenschutz.
Use of the email address for sending newsletters
We use your email address to send information and offers by newsletter, provided you have expressly consented. Data processing serves exclusively the purpose of promotional contact. For this purpose, we process your email address and, if applicable, other data that you voluntarily provided when subscribing to our newsletter.
Processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of consent until revocation.
You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. Despite removal from the mailing list, we may continue to store your email address in a so-called blacklist in order to prevent you from receiving newsletter emails from us in the future. This storage is based on Art. 6(1)(f) GDPR due to our and your legitimate interest in preventing the renewed use of your email address for sending our newsletter. You have the right to object at any time to this processing of personal data concerning you on grounds relating to your particular situation.
Use of the email address for sending direct advertising
We use your email address, which we received in connection with the sale of a good or service, for the electronic transmission of advertising for our own goods or services similar to those you have already purchased from us, provided you have not objected to this use. Providing the email address is required for the conclusion of the contract. Failure to provide it will result in no contract being concluded. Processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in direct advertising. You may object to this use of your email address at any time by notifying us. The contact details for exercising the objection can be found in the legal notice. You can also use the link provided for this purpose in the advertising email. No costs other than the transmission costs at the basic rates will be incurred.
Use of CleverReach
We use the service of CleverReach GmbH & Co. KG (Schafjückenweg 2, 26180 Rastede; “CleverReach”) for newsletter dispatch as part of order processing.
We pass on the information you provide during newsletter registration (email address, if applicable first and last name) to CleverReach. Data processing serves the purpose of sending the newsletter and its statistical evaluation.
To evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This enables us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. Conversion tracking allows us to analyse whether, for example, a purchase was made after clicking a link in the newsletter or whether you registered on our website. In this context, we collect your personal data such as IP address, browser type and device, as well as the time. Under a pseudonym, usage profiles can be created from this data. The collected data is not used to identify you personally. The collected data is used only for statistical evaluation to improve newsletter campaigns.
Processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in a targeted, effective and user-friendly newsletter system. You have the right to object at any time to the processing of personal data concerning you on grounds relating to your particular situation.
Further information and Cleverreach's privacy policy can be found at: https://www.cleverreach.com/de-de/datenschutz/ as well as https://www.cleverreach.com/de-de/newsletter-tool/newsletter-reporting/.
Shipping service provider Merchandise management system
Transfer of the email address to shipping companies for information about shipping status
As part of contract processing, we pass on your email address to the transport company, provided you have expressly consented to this during the ordering process. The transfer serves the purpose of informing you about the shipping status by email. Processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent. You may revoke your consent at any time by notifying us or the transport company, without affecting the lawfulness of the processing carried out on the basis of consent until revocation.
Use of an external merchandise management system
We use a merchandise management system for contract processing as part of order processing. For this purpose, the personal data collected as part of the order are transmitted to
ViA-Online GmbH, Kimplerstraße 296, 47807 Krefeld
transmitted.
The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is carried out on the basis of Art. 6(1)(b) GDPR.
Payment service providers Credit check
Use of PayPal Express
We use the payment service PayPal Express of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. Data processing serves the purpose of being able to offer you payment via the PayPal Express payment service.
To integrate this payment service, it is necessary for PayPal to collect, store and analyse data (e.g. IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies may also be used for this purpose. The cookies enable your browser to be recognised again.
The use of cookies or comparable technologies is carried out with your consent on the basis of § 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. Processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of consent until revocation.
By selecting and using PayPal Express, the data required for payment processing are transmitted to PayPal in order to perform the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR.
Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS
Use of PayPal Check-Out
We use the PayPal Check-Out payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. Data processing serves the purpose of being able to offer you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or "Pay Later" via PayPal, the data required for payment processing are transmitted to PayPal in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR.
Cookies may be stored to enable your browser to be recognised again. The resulting data processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in a customer-oriented offering of various payment methods. You have the right to object at any time to the processing of personal data concerning you on grounds relating to your particular situation.
Credit card via PayPal, direct debit via PayPal & "Pay Later" via PayPal
For certain payment methods such as credit card via PayPal, direct debit via PayPal or "Pay Later" via PayPal, PayPal reserves the right to obtain a credit check on the basis of mathematical-statistical procedures using credit agencies, if necessary. For this purpose, PayPal transmits the personal data required for a credit assessment to a credit agency and uses the information received about the statistical probability of non-payment for a balanced decision on the establishment, implementation or termination of the contractual relationship. The credit report may include probability values (score values) calculated on the basis of scientifically recognised mathematical-statistical procedures, and address data may be included in their calculation, among other things. Your worthy interests are taken into account in accordance with the statutory provisions. Data processing serves the purpose of credit assessment for the initiation of a contract. Processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in protection against non-payment when PayPal makes advance payments.
You have the right to object at any time to this processing of personal data concerning you carried out on the basis of Art. 6(1)(f) GDPR by notifying PayPal, on grounds relating to your particular situation. The provision of the data is required for the conclusion of the contract with the payment method you have chosen. Failure to provide it will mean that the contract cannot be concluded using the payment method you selected.
Third-party providers
When paying via a third-party provider payment method, the data required for payment processing are transmitted to PayPal. This processing is carried out on the basis of Art. 6(1)(b) GDPR. To carry out this payment method, the data may then be passed on by PayPal to the respective provider. This processing is carried out on the basis of Art. 6(1)(b) GDPR. Local third-party providers may include, for example:
- Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
Purchase on account via PayPal
When paying via the purchase on account payment method, the data required for payment processing are first transmitted to PayPal. To carry out this payment method, the data are then transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR. Ratepay may carry out a credit check based on mathematical-statistical procedures (probability or score values) using credit agencies, as described above. Data processing serves the purpose of credit assessment for the initiation of a contract. Processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in protection against non-payment when Ratepay makes advance payments. Further information on data protection and which credit agencies Ratpay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.
Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Use of Klarna payment options
We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; "Klarna") on our website. By selecting and using payment via Klarna, the data required for payment processing are transmitted to Klarna in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR.
Cookies may be stored to enable your browser to be recognised again. The resulting data processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in a customer-oriented offering of various payment methods. You have the right to object at any time to the processing of personal data concerning you on grounds relating to your particular situation.
Cookies may be stored to enable your browser to be recognised again. The resulting data processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in a customer-oriented offering of various payment methods. You have the right to object at any time to the processing of personal data concerning you on grounds relating to your particular situation.
"Pay Later" (invoice), "Pay Now" (direct debit, credit card, instant bank transfer), "Financing" (installment purchase)
For certain payment methods such as "Pay Later" (invoice), "Pay Now" (direct debit, credit card, instant bank transfer), "Financing" (installment purchase), Klarna reserves the right to obtain a credit check on the basis of mathematical-statistical procedures using credit agencies, if necessary.
For this purpose, Klarna transmits the personal data required for a credit assessment, such as first and last name, address, gender, email address, IP address and data related to the order, to a credit agency for the purpose of identity and credit assessment and uses the information received about the statistical probability of non-payment for a balanced decision on the establishment, implementation or termination of the contractual relationship. The credit report may include probability values (score values) calculated on the basis of scientifically recognised mathematical-statistical procedures, and address data may be included in their calculation, among other things. Your worthy interests are taken into account in accordance with the statutory provisions. Data processing serves the purpose of credit assessment for the initiation of a contract. Processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in protection against non-payment when Klarna makes advance payments. You have the right to object at any time to the processing of personal data concerning you carried out on the basis of Art. 6(1)(f) GDPR by notifying Klarna, on grounds relating to your particular situation. The provision of the data is required for the conclusion of the contract with the payment method you have chosen. Failure to provide it will mean that the contract cannot be concluded using the payment method you selected.
Further information, in particular which credit agencies Klarna passes your personal data to, can be found for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/credit_rating_agencies.
General information about Klarna can be found for Germany at: https://www.klarna.com/de/ and for Austria at https://www.klarna.com/at/. Your personal data will be processed by Klarna in accordance with the applicable data protection regulations and in accordance with the information in Klarna's privacy policies for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.
Cookies
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on the computer system of a user. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that enables the browser to be uniquely identified when the website is revisited.
Cookies are stored on your device. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
Under the following links, you can find out how to manage cookies in the major browsers (including how to disable them):
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Technically necessary cookies
Unless otherwise stated below in the privacy policy, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognise your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser be recognised again after a page change.
The use of cookies or comparable technologies is carried out on the basis of § 25(2) TDDDG. The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offering.
You have the right to object at any time to the processing of personal data concerning you on grounds relating to your particular situation.
Use of the Shopify Consent Tool (Shopify Privacy & Compliance)
We use the consent tool “Shopify Privacy & Compliance” of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website. Shopify is a company affiliated with Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The tool enables you to grant consent to data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consent already given. Data processing serves the purpose of obtaining and documenting any consent required for data processing and thereby complying with legal obligations. Cookies may be used for this purpose. User information, including your IP address, is collected and transmitted to Shopify.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. For Canada, there is an adequacy decision by the EU Commission. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations comparable to the EU Commission's standard contractual clauses.
The data processing is carried out to fulfil a legal obligation on the basis of Art. 6(1)(c) GDPR.
Further information on data protection at Shopify can be found at https://www.shopify.com/de/legal/datenschutz.
Analysis Advertising tracking AI tools
Use of Google Analytics 4
We use the web analytics service Google Analytics of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
Data processing serves the purpose of analysing this website and its visitors, as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide further services relating to website and internet use to the website operator.
The following information may be collected, among others: IP address, date and time of page view, click path, information about the browser and device you use, pages visited, referrer URL (website via which you accessed our website), location data, and purchasing activity. Google may link your data with other data, such as your search history, your personal accounts, your usage data from other devices and all other data Google has about you.
Your IP address is shortened by us on our own servers beforehand. Google therefore receives exclusively pseudonymised data.
Processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of consent until revocation.
The information generated in this way about your use of this website is usually transmitted to a Google server in the USA and stored there. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus undertaken to comply with European data protection principles. Both Google and US government authorities have access to your data.
Further information on terms of use and data protection can be found under https://policies.google.com/technologies/partner-sites under https://policies.google.com/privacy?hl=de&gl=de and under https://business.safety.google/privacy/.
Use of Shopify statistics
We use the statistics and analysis functions of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website as part of order processing. Shopify is a company affiliated with Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The data processing serves the purpose of analysing this website and its visitors. For this purpose, data are stored and provided in reports, analyses and statistics for marketing and optimisation purposes. The following device information is collected and processed, among others: information about the web browser, IP address, time zone and some of the cookies installed on your device. When you navigate the website, information about the web pages or products accessed, the referrer URL (website via which you accessed our website), as well as information about how you interact with the website, are also collected. Technologies such as cookies as well as web beacons, tags and pixels (electronic files to record information about how you navigate the website) are used for this purpose.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. For Canada, there is an adequacy decision by the EU Commission. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations comparable to the EU Commission's standard contractual clauses.
The use of cookies or comparable technologies is carried out with your consent on the basis of § 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of consent until revocation.
You can find further information on data protection at Shopify under https://www.shopify.com/de/legal/datenschutz, information on the data processing agreement under https://www.shopify.com/de/legal/dpa as well as information on the cookies used under https://www.shopify.com/de/legal/cookies.
Use of the Meta Pixel
We use the Meta Pixel of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.
Meta and we are jointly responsible for the collection of your data and the transfer of this data to Meta that takes place when the service is integrated. The basis for this is an agreement between us and Meta on the joint processing of personal data, which sets out the respective responsibilities. The agreement is available under https://de-de.facebook.com/legal/terms/businesstools . Accordingly, we are in particular responsible for fulfilling the information obligations pursuant to Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Art. 33, 34 GDPR insofar as a breach of the protection of personal data concerns our obligations under the joint processing agreement. Meta is responsible for enabling the rights of data subjects pursuant to Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for complying with the obligations under Art. 33, 34 GDPR insofar as a breach of the protection of personal data concerns Meta's obligations under the joint processing agreement.
The application serves the purpose of targeting website visitors with interest-based advertising in the social networks Facebook and Instagram. For this purpose, the Meta remarketing tag has been implemented on the website. This tag establishes a direct connection to Meta's servers when the website is visited. This transmits to the Meta server which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. If you visit the social networks Facebook or Instagram, you will then be shown personalised, interest-based ads.
The application also serves the purpose of creating conversion statistics. In this context, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag, as well as what actions were taken after being redirected to this website. However, we do not receive any information that could personally identify users.
Your data may be transferred to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself under the TADPF and has thus undertaken to comply with European data protection principles.
Processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of consent until revocation.
You can deactivate the remarketing function "Custom Audiences" here. Further information on the collection and use of data by Meta, about your rights in this regard and options for protecting your privacy can be found in Meta's privacy notices under https://www.facebook.com/about/privacy/.
You can deactivate the remarketing function "Custom Audiences" here. Further information on the collection and use of data by Meta, about your rights in this regard and options for protecting your privacy can be found in Meta's privacy notices under https://www.facebook.com/about/privacy/.
Use of Google Ads Conversion Tracking
We use the online advertising programme "Google Ads" on our website and, as part of this, conversion tracking (visit action analysis). Google Conversion Tracking is an analytics service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have limited validity, do not contain any personal data and therefore are not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. Thus, there is no possibility that cookies can be tracked across Ads customers' websites.
The information collected with the help of the conversion cookie serves the purpose of compiling conversion statistics. In this context, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that could personally identify users. We use the extended implementation of Consent Mode (Advanced Consent Mode). In this case, even if consent is not granted, user data are transmitted to Google in the form of “pings”. These pings may include, among other things, the following information: IP address for deriving the IP country (the IP address is not logged), date and time of page access, URL of the visited pages, user agent, referrer URL (website via which our website was accessed) or information about triggering website events such as a conversion. Based on this information, Google performs modelling of usage data in order to be able to carry out a comprehensive usage analysis despite consent being denied.
Your data may be transferred to the servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus undertaken to comply with European data protection principles.
We use the online advertising programme "Google Ads" on our website and, as part of this, conversion tracking (visit action analysis). Google Conversion Tracking is an analytics service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have limited validity, do not contain any personal data and therefore are not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. Thus, there is no possibility that cookies can be tracked across Ads customers' websites.
The information collected with the help of the conversion cookie serves the purpose of compiling conversion statistics. In this context, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that could personally identify users. We use the extended implementation of Consent Mode (Advanced Consent Mode). In this case, even if consent is not granted, user data are transmitted to Google in the form of “pings”. These pings may include, among other things, the following information: IP address for deriving the IP country (the IP address is not logged), date and time of page access, URL of the visited pages, user agent, referrer URL (website via which our website was accessed) or information about triggering website events such as a conversion. Based on this information, Google performs modelling of usage data in order to be able to carry out a comprehensive usage analysis despite consent being denied.
Your data may be transferred to the servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus undertaken to comply with European data protection principles.
The use of cookies or comparable technologies is carried out with your consent on the basis of § 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of consent until revocation.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/ or https://business.safety.google/privacy/
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/ or https://business.safety.google/privacy/
Use of Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. Data processing serves the purpose of renting out advertising space on the website and targeting the website's visitors with interest-based advertising. Using this function, personalised, interest-based ads from the Google Display Network are displayed to visitors to the provider's website. In doing so, Google uses cookies that enable analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus undertaken to comply with European data protection principles. Google may transfer this information to third parties if required by law or if third parties process this data on Google's behalf. In no case will Google combine your IP address with other Google data.
The use of cookies or comparable technologies is carried out with your consent on the basis of § 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of consent until revocation.
Further information and Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/ , https://www.google.de/policies/privacy/ and https://business.safety.google/privacy/
Use of the remarketing or "similar audiences" function of Google Inc.
We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analysing visitor behaviour and visitor interests. To carry out the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. The cookies record visits to the website as well as anonymised data about the use of the website. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are likely to take into account the product and information areas previously viewed.
Your data may be transferred to servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus undertaken to comply with European data protection principles.
The use of cookies or comparable technologies is carried out with your consent on the basis of § 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of consent until revocation.
Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/ and https://business.safety.google/privacy/
We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analysing visitor behaviour and visitor interests. To carry out the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. The cookies record visits to the website as well as anonymised data about the use of the website. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are likely to take into account the product and information areas previously viewed.
Your data may be transferred to servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus undertaken to comply with European data protection principles.
The use of cookies or comparable technologies is carried out with your consent on the basis of § 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of consent until revocation.
Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/ and https://business.safety.google/privacy/
Use of the AI-based chat system “ChatGPT“
We use the "ChatGPT" chat system of OpenAI Ireland Limited, based at 1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland, ("OpenAI") on our website. ChatGPT is an automated system based on artificial intelligence. The systems used are based on Large Language Models (LLMs) trained using machine learning methods. The functioning in brief:
• text input is converted into numerical representations ("token vectors"),
• the model calculates the most likely next tokens on the basis of probabilistic methods (transformer architecture, deep learning),
• the answer is generated step by step from these probabilities.
This is therefore stochastic text generation, not "human thinking". Content may be incorrect or incomplete. No real-time human review is carried out by us.
In accordance with Art. 52 of the AI Act, we would like to point out that you are interacting with an AI system. The responses generated by ChatGPT may contain errors or be incomplete. Please review the content critically and do not rely solely on the chatbot outputs for legally binding matters.
The system serves the purpose of automated communication and to simplify and speed up responses to customer inquiries, in particular regarding order status, product features and shipment tracking. We ask you not to enter any personal, business or confidential data into the chatbot. However, your inputs in OpenAI are not used to train OpenAI models.
In this process, your IP address, date and time of page access, click path, information about the browser and device you use, pages visited, referrer URL (website via which you accessed our website), location data as well as your chat input and the responses generated by the chatbot are collected and processed. These are stored so that information can be provided later in the event of queries or information requests made by you. Your authentication takes place explicitly only with an existing order number and the matching postal code.
Cookies are used for this purpose. The cookies enable recognition of the internet browser. Your data may be transferred to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). OpenAI is not certified under the TADPF. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de
The use of cookies or comparable technologies is carried out with your consent on the basis of § 25(1) sentence 1 TTDSG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of consent until revocation.
Further information on the collection and use of data by OpenAI, about your rights in this regard and options for protecting your privacy can be found in OpenAI's privacy policy at https://openai.com/policies/privacy-policy/
Plug-ins and other
Use of the Google Tag Manager
We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags used in particular to implement tracking and analysis tools. Data processing serves the purpose of designing and optimising our website to meet requirements.
The Google Tag Manager itself neither stores cookies nor does it process any personal data. However, it enables the triggering of other tags that may collect and process personal data.
Further information on terms of use and data protection can be found here.
We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags used in particular to implement tracking and analysis tools. Data processing serves the purpose of designing and optimising our website to meet requirements.
The Google Tag Manager itself neither stores cookies nor does it process any personal data. However, it enables the triggering of other tags that may collect and process personal data.
Further information on terms of use and data protection can be found here.
Use of social plug-ins via "Shariff"
We use plug-ins from social networks on our website. In order for you to retain control over your data, we use the privacy-safe "Shariff" buttons.
Without your express consent, no connections are established to the servers of social networks and consequently no data is transmitted.
"Shariff" is a development by the specialists of the computer magazine c’t. It enables more privacy on the web and replaces the usual social network "share" buttons. More information about the Shariff project can be found here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
If you click the buttons, a pop-up window appears in which you can log in with your data to the respective provider. Only after this active login by you is a direct connection to the social networks established.
By logging in, you consent to the transmission of your data to the respective social media provider. In this process, among other things, both your IP address and information about which of our pages you have visited are transmitted. If you are simultaneously connected to one or more of your social network accounts, the collected information will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks named below are integrated via the "Shariff" function.
Further information on the scope and purpose of the collection and use of data as well as your rights in this regard and options for protecting your privacy can be found in the linked privacy notices of the providers.
Facebook by Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://www.facebook.com/policy.php
Your data may be transferred to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself under the TADPF and has thus undertaken to comply with European data protection principles.
X, formerly known as Twitter, (X Corp., 1355 Market Street, Suite 900 San Francisco, CA 94103, USA)
https://twitter.com/privacy
https://twitter.com/personalization
Your data may be transferred to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). X has certified itself under the TADPF and has thus undertaken to comply with European data protection principles.
https://twitter.com/personalization
Your data may be transferred to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). X has certified itself under the TADPF and has thus undertaken to comply with European data protection principles.
Use of Google reCAPTCHA
We use the reCAPTCHA service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website as part of order processing. The query serves the purpose of distinguishing input by a human from automated, machine processing. For this purpose, your input is transmitted to Google and further used there. In addition, the IP address and, if applicable, other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transferred to servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus undertaken to comply with European data protection principles.
The use of cookies or comparable technologies is carried out with your consent on the basis of § 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of consent until revocation.
Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This serves the purpose of distinguishing input by a human from automated, machine processing. In the background, Google collects and analyses usage data that Invisible reCAPTCHA uses to distinguish regular users from bots. For this purpose, your input is transmitted to Google and further used there. In addition, the IP address and, if applicable, other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.
This data is processed by Google within the European Union and may also be transferred to servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus undertaken to comply with European data protection principles.
The use of cookies or comparable technologies is carried out with your consent on the basis of § 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of consent until revocation.
Further information on Google reCAPTCHA as well as the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html as well as https://www.google.com/privacy
Use of YouTube
We use the YouTube video embedding function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website. YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The "enhanced privacy mode" option is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about this transmitted to YouTube and stored there. Your data may be transferred to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself under the TADPF and has thus undertaken to comply with European data protection principles.
The use of cookies or comparable technologies is carried out with your consent on the basis of § 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of consent until revocation.
Further information on the collection and use of data by YouTube and Google, about your rights in this regard and options for protecting your privacy, can be found in YouTube's privacy policy at https://www.youtube.com/t/privacy.
Integration of the idealo logo
The logo of our partner idealo (idealo internet GmbH, Ritterstraße 11, 10969 Berlin) is integrated on our website. When our website is accessed, the browser used on your device automatically transmits information to idealo's server. This information is temporarily stored in a so-called server log file for 7 days. The following information is collected without any action on your part and stored until automated deletion:
- IP address of the requesting computer,
- date and time of access,
- name and URL of the file accessed,
- website from which access is made (referrer URL),
- browser used and, if applicable, the operating system of your computer and the name of your access provider.
The temporary storage of the IP address by the system is necessary to enable delivery of the website. For this purpose, the IP address must remain stored for the duration of the session. Storage in log files takes place in order to ensure the functionality of the website. In addition, the data serves to optimise the website and to ensure the security of information technology systems. This data is not stored together with other personal data. The legal basis for data processing is Art. 6(1)(f) sentence 1 GDPR.
Data subject rights and storage duration
Duration of storage
After complete contract processing, the data are initially stored for the duration of the warranty period, and thereafter in consideration of statutory retention periods, in particular tax and commercial law retention periods, and are then deleted after expiry of the period, unless you have consented to further processing and use.
Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: right of access, rectification, erasure, restriction of processing, and data portability.
In addition, pursuant to Art. 21(1) GDPR, you have the right to object to processing based on Art. 6(1)(f) GDPR as well as to processing for the purpose of direct advertising.
Right to lodge a complaint with the supervisory authority
Pursuant to Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you consider that the processing of your personal data is not lawful.
You may lodge a complaint, among other places, with the supervisory authority responsible for us, which can be reached at the following contact details:
State Commissioner for Data Protection Lower Saxony
Prinzenstraße 5
30159 Hannover
Tel.: +49 511 1204500
Fax: +49 511 1204599
E-Mail: poststelle@lfd.niedersachsen.de
Right to object
If the processing of personal data listed here is based on our legitimate interest pursuant to Art. 6(1)(f) GDPR, you have the right, on grounds relating to your particular situation, to object to this processing at any time with effect for the future.
After an objection has been made, the processing of the affected data will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the assertion, exercise or defence of legal claims.
If personal data is processed for the purpose of direct advertising, you may object to this processing at any time by notifying us. After an objection has been made, we will stop processing the affected data for the purpose of direct advertising.
